You have probably seen the Facebook pages of many established companies. Have you ever thought about how you can take advantage of this social media tool to improve your business? The following article will offer some tips and advice on how you can establish a solid and powerful presence on Facebook.
If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Post regularly on your Facebook page. Don’t just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don’t care that much. If you need this Facebook page for your business, then stick to some kind of posting schedule.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
Put resources that are real towards any type of Facebook marketing. Marketing on Facebook can mean a lot of success. If you are thinking of putting someone on it that’s already bogged down with twenty other assignments, you’ll never get the traction that’s possible using this social media. Hiring someone may be the best bet.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures and respond to comments and questions on a regular basis.
Respond to the questions and comments on your Facebook page. This means to respond to inbox messages and those left on the main page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
Facebook is one of the best ways to market your company and products. You can play on the same playing field as the big marketers, if you know the right approach. Remember the advice from this article, and start to plan out your Facebook strategy. If you execute it well, you will see a marked improvement in your business.