We all love Facebook, don’t we? We want to keep in touch with family, check up on old high school friends or even network for business purposes. The best use of Facebook for a company is to reach out to customers and those who might turn into customers as well. This article shows you how it’s done.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
Make sure to respond to all comments and inquiries sent to your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
In return for a “Like”, provide an exclusive reward. Likes are a good way to raise the profile of your page. Think about offering something that is free and exclusive when they “Like” your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. They will click very fast if there is something free in return.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Facebook makes both retaining loyal customers and converting leads to clients simple and efficient. That said, reading this article will give you the leg up on your competition. Just implement everything you’ve read and you’ll easily start boosting sales, increasing profits and truly reaching out to the largest audience you possible can.